ReNew Life Selects Atrinsic for Search Engine Marketing and Optimization Services

Atrinsic to be Exclusive Provider of SEM/SEO for Leading Natural Health Care Products Maker

New York (April 27, 2010) --Atrinsic Inc. (Nasdaq:ATRN), a leading digital advertising and entertainment network, today announced that it has been selected as the exclusive provider of Search Marketing and Optimization services for ReNew Life (www.renewlife.com), a leading maker and distributor of natural health care products. Atrinsic offers a full-service interactive agency which is one of the leading search marketing agencies for 2010, as ranked by Advertising Age.

"ReNew Life health care products have gained rapid traction as they have benefitted consumers across the country, and we are very pleased that Atrinsic is on board to help us broaden consumer access to our products online," said Roy Bingham of ReNew Life "With Atrinsic, not only do we have a team with a proven record of very successful online campaigns focused on customer acquisition, but also an agency that possesses a depth of business intelligence that can help us grow market share in a highly competitive landscape."

Atrinsic works to provide a multi-channel path to conversion and revenue attribution across both paid and organic search results for its clients. Its online marketing approach for ReNew Life includes the following three-pronged strategy:

				1.		Identify the most cost-efficient customer acquisition channels;
				2.		Provide brand protection technology to prevent cannibalization between affiliate and other online marketing channels, such as search engines; and
				3.		Customize business intelligence to provide insight into how consumers utilize the ReNew Life website.

"We are very pleased to have the opportunity to work with Renew Life as they focus on their online strategy," said Aaron Baker, EVP of Atrinsic. "As demand for online consumer wellness and healthcare products continues to expand, Atrinsic will be able to help ReNew Life optimize the rapidly developing online marketing channels across the wellness, lifestyle and general consumer landscape."

About Atrinsic.

Atrinsic, Inc. is a leading Internet-focused marketing company. We combine the power of the Internet with traditional direct response marketing techniques to sell entertainment and lifestyle subscription products directly to consumers. We also leverage our media network and marketing expertise to provide lead generation and search related marketing services to our corporate and advertising clients. We have developed our marketing media network, consisting of web sites, proprietary content and licensed media, to attract consumers, corporate partners and advertisers. We believe our marketing media network and proprietary information technology allow us to cost-effectively acquire consumers and provide targeted leads and marketing data to our corporate partners and advertisers.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from forecasted results. A number of factors, including those described in the Company's filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the Company. Copies of the Company's filings with the SEC are available from the SEC, may be found on the Company's website or may be obtained upon request from the Company. The Company does not undertake any obligation to update the information contained herein, which speaks only as of this date.